Search Engine Optimization (SEO)
In simple terms, Search Engine Optimization (SEO) is a practice by which a website is optimized to rank higher for specific keywords and phrases in leading search engines like Google, Bing, or Yahoo. It is a systematic process whereby several on-page and off-page factors are worked upon to improve natural (unpaid organic) ranking of a website compared to millions of competitors.
In 2013, Google implemented a major platform overhaul (Hummingbird) with a commitment to “make the web a better place.” This move towards improved semantic search algorithms is designed to enable Google to more effectively deal with longer, conversational based searches, such as those preformed through a mobile voice search. It does this by attempting to interpret the meaning of a whole phrase or sentence rather than individual keywords. Creating quality content is now the cornerstone of SEO success rather than the past traditional need for total quantity of links from external websites and on-page targeted keywords.
Being on top of organic search results is critical to any business online success. SEO is a specialized field requiring time, skill, expert knowledge and perseverance. Sapphire Falls Web Design takes a focused approach in enabling your site to be optimized for search engines. Our constant optimization efforts will ensure that your website stays on top of organic search ranking for longer periods.